3 Tips To Drive Traffic To Your Website Without Paying For Ads.

Customers can now shop in a world-wide market place, obtaining price and quality information 24 hours a day.  If your company website or blog is not receiving traffic on a daily basis, you may not be using social media correctly.

Here are 3 tips to drive traffic to your website without paying for ads.

 

1.  Just don't be on social media, engage on social media! This means interacting, re-posting or re-tweeting with individual followers or other businesses. 

Include photos on your posts. Photos attract more attention than just text.

Also, remember to always say “Thank you” and reply to questions when asked.

2.  Use hashtags, yes the infamous #.  Be part of a conversation tread or create your own. Use hashtags to be included in different conversations. The hashtags help search engines to find your business.

3. Blog about subjects or event that relate to your target audience.  If mothers between the ages 22-35 are your target audience, post about children events, saving money, family travel, DIY, and family recipes. 

Include links to products and services you offer and company contact information at the bottom of the post.

In this age of e-commerce and online services we all have to be in the game or be left behind.

For more great tips follow us on Facebook or Twitter.

Sharp Realty
400 Union Hill Drive, Suite 300 Birmingham, Al 35209
205-879-1995

www.SharpRealty.com

Make a Good Impression: 5 Ways To Spruce Up the Office

You never get a second chance to make a good impression.  What do people think when they first visit your office?  Here are 5 easy things you can do to spruce up your office to make a great first impression.

1. Clean:  A clean office makes everyone happy. Make sure that the office gets cleaned inside and outside each week. You may not notice but trust me, the public does and it can cost your business more money than a cleaning service.

2. Organize:  When a potential client walks in to a desk piled up with files and papers it is not casting your skills in the best light. A fast way to solve this is simply put them in a drawer or out of sight until later.

3. Plants:  Having a nice fresh arrangement of flowers or plants in the lobby, main office or bathroom can not only help clean the air but can help distress the office.

4. Art:  Art lends to class and gives the potential client something to focus on while they are waiting, showcase local artists by using a painting, photography, sculpture, or water treatment.

5. Music: Depending on your office setting, relaxing music can help calm.  It also defuses conversations in the office.

Tell us how you feel about this subject.

Blog by: Sharp Realty

Commercial Real Estate Office and retail location space for lease throughout the United States. Contact us for details.

Sharp Realty

400 Union Hill Drive, Suite 300 Birmingham, Al 35209

205-879-1995

www.SharpRealty.com

Good Customer Service Leads to Repeat Business

Have you ever gone in a store and ask for help or when cashing out the person taking care of you never said a word or even looked up? How did it make you feel?

In the age of online communication, there seem to be a disconnect with communicating with a real person. Many people have to learn or relearn how to communicate in person.

Providing good customer service online is great but connecting with the person in front of you in your store is a must for the success of any small business.

Small business must set themselves apart from big corporate brands. A successful way to do this is build a rapport or bond with your customers. Since most purchases are bought on an emotional level, learn and teach your staff to build a bond with your customers.

Here are 5 tips for better customer service;

1. Say “Hello, how are you? How may I help you” and here is the catch, WHILE looking the person in the eyes.

2. When a customer is looking for something, take them to the item don’t just point in the direction.  Oblivious they don’t know the store very well or they have never been in the store before.

3. While helping customers, ask questions either related to the product for service or general questions. The more you communicate with your customers the better you will know them and their buying habits and you build a bond with the person.

4. Ask the customer their name, repeat it in the conversation and make note of it with a few notes so when they return you will remember.  The goes a long way! People like to feel remembered and special.

5. Say Thank You. Two simple words we sometimes forget while building a bond with customers.

By providing great customer and making those personal connections you have given them an emotional experience rather than just a purchase. They will remember it, share with others and return for more.

 

How do you feel about this issue?

 

Blog by:
Sharp Realty
400 Union Hill Drive, Suite 300
Birmingham, Al. 35209
205-879-1995
www.sharprealty.com
Leasing retail locations nationwide.

  

8 Ways to Get Foot Traffic to Your Retail Store

The main goal of any retail store is to get customers to walk through your front door! Here are some tips to drive foot traffic to a bricks-and-mortar store.

1. Have a grand opening or re-grand opening. 

Make this day as big a deal as possible. Provide food, offer door prizes, and serve up other enticements and entertainment to make the day memorable. And, while you're doing it, keep tabs on who shows up by having them register to win a prize by providing their name and email address.  

2. Plan on holding other promotional events.
Any promotional event that draws attention can be effective. Look into an in-store raffle or giveaway, and advertise the event on social media (free) and as widely as your budget will allow. Connect with a local celebrity — say, an author or sports figure — having him or her on the premises can bring in clientele. But, no matter what you do, make it exciting and appealing to the public.

3. Make your business newsworthy.
By being newsworthy it attracts business beyond a 24-hour window.  For example, try donating a portion of the day's take to charity can win a flattering article in your local newspaper. Or investigate whether a local radio station would be willing to broadcast live on the day of your promotional event. The key is to grab the attention of customers who can't make it in at that particular time. That drives foot traffic in the future. This makes it all the more likely the customer will read or hear about it and come check it out." 

4. Have a sale.
Nothing beats the lure of something that's less expensive for a limited amount of time. Do an e-mail blast campaign to existing and to boost foot traffic, urge them to bring a friend to receive something free or additional discounts. Have a group or individual check-in deal on Facebook for the event.

5. Host a seminar or workshop.
Boosting foot traffic doesn't even have to involve a direct effort to sell a product or service. These days, education is every bit as important and value-added, as consumers want to know how to get the most out of what they buy.

6. Use Social Media! Social Media is free and a great way to STAY connected with your customers and gain new customers. Facebook, Twitter and Google+ are great ways to drive foot traffic to the retail location.

7. Promote a mall walking program. Convincing your complex owner to host a mall walker program can provide free publicity and exposure for the store and can literally increase foot traffic near your store.  Mall walker programs are an excellent way to market your store and have a positive impact. Centers often encourage mall walker programs by helping to organize clubs, offering discounts, and providing health checkups onsite.

8. Follow up with your contacts.Keep encouraging foot traffic by staying in touch with customers by different ways, such as social media or e-mail blast. Let them know about events and encourage them to share the news with friends on social media.  

For great tips and retail locations available for lease follow us on Facebook or Twitter.


Sharp Realty

400 Union Hill Drive, Suite 300 Birmingham, Al 35209

205-879-1995

www.SharpRealty.com