Tuesday, June 25, 2013

Why Business Retailers should Embrace Social Media?

Just a few years ago the formula for success consisted of finding the right commercial retail location, suppliers and traditional advertising such as print and radio.
Man using smart phoneSocial media has changed not only how consumers shop but how they find, connect and talk about your business. “The web has changed from something we do to how we live”, according to social media experts.  

There are four main points to consider in keeping up with social media in business.

business owners need to truly learn and know about their customers; what is their family and social circumstance, their level of community involvement and expectations as potential and continuing customers.

Secondly, it’s critical to learn what is being talked about online. What are customers saying about your business, products or services?

The third step is to stay connected! This can be done by being proactive in conversation by asking engaging questions designed to elicit responses and draw people into the conversation.

Last but not least, regularly reviewing your social media analytic to make sure you are on track.

Retail space for lease - Sharp RealtySome final advice from experts: “Keep things on a human level not just business”.

 Finding the best location for your retail business is foremost.  Sharp Realty has over 20 years of experience and many locations throughout the United States. Contact us today to get started.

Blog by:
Sharp Realty
400 Union Hill Drive, Suite 300
Birmingham, Al. 35209
Leasing Commercial Retail Locations Nationwide.


Thursday, June 13, 2013

5 Ways to Reduce Cost the First Few Years of Operating a Retail Business

Keeping cost low is vital for the success of any new business. Here are five ways to reduce cost those first few years.

1.   Consider bartering - Establishing some type of bartering agreements with vendors and friends who can provide goods and services during your first critical months or years of business can result in future success.

2.   Review your resources - The Chamber of Commerce, your local library or YouTube to help with planning, marketing and other information you need to open a small retail business. 

3.   Develop a communications plan for vendors and suppliers. You will benefit from partnerships with those individuals and companies that will help you keep inventory stocked from the day you open your store and beyond.

retail business - ways to cut cost
4.   Lease equipment or purchase used equipment to save money on operating costs. 

5. Use social media like Facebook, Twitter and Pinterest as a marketing tool and be seen by customers and potential customers. It is FREE!!

For help with leasing a building or questions about leasing or management contact Sharp Realty. 

Sharp Realty
400 Union Hill Drive, Suite 300
Birmingham, Al. 35209
Leasing retail locations nationwide.