Business and Personal Social Media Accounts are Different - Understand How!

In today’s society social media is used by the general public and by businesses worldwide. They both use social media to share events, photos, and stories of current or past events. The average person checks his or her social media accounts up to fifty times a day for updates. Additionally, when he or she post on social media for their personal account, they may think it is done in the same manner as posting for a business. While it is true, posting on social media for a business is similar to posting on a personal account, but there are some differences.

photo credit : Kyra Preston

For example, social media is filled everyday with thousands of family photos, vacation videos, and current events happening in the world from both types of accounts, personal and business. Additionally, both types of social media accounts are free to set up and to use. On the other hand, when a business or person posts on social media; a photo, video, or content, the post is seen by the online audience of both types of accounts. Furthermore, a business and a personal account are allowed to give their thoughts, in the form of content, about how they are feeling, or an option on some current topic happening in the world.  On the whole, both types of accounts are very similar.

On the contrary, the motive for why a business posts on social media is different then why a person post online. For the most part, when a business posts photos or videos on social media it is with the purpose of building a bond with the public.  Unlike a personal account, who’s motive for posting it to share information, events, and photos with family and friends.  While it is true, the online public can see posts for both types of accounts, a business will have to pay to have their posts seen by all the online audience. To this end, a business account is not free in the same way as a personal account on social media.

More specifically, the biggest difference between a personal social media account and a business social media account is in the content being posted. To illustrate, a business has the business’s brand to consider when posting content, photos, or videos. Similarly, a business is selling when posting emotional stories, photos, and videos on social media. As a result, the main reason a business posts on social media is to market, sell, and promote the business to the public. In contrast, the average person posts on social media to share his or her life with others. As a result, social media for business and personal use are similar, but they have different motives.     

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Sharp Realty

400 Union Hill Drive, Suite 300 Birmingham, Al 35209

205-879-1995

www.SharpRealty.com

Prepare For These Four Realities When Starting A New Business

There is nothing more exciting than the thought of owning your own business, being your own boss, and having your brand or name on merchandise.  

However, the excitement can turn to distress if you have not considered these four subjects when you start your new business.

1. Financial: There are many start-up costs associated with opening a new business.  

There are often hidden costs or fees that will come up when starting the business such as licensing, cost of maintaining a building, merchandise stock, marketing, staff, insurance, accountant and much more. 

Multiply your budgeted start-up costs by 3 or 4 to maintain a financial comfort zone.

2. Marketing: Create an annual Marketing Plan.  The adage "build it and they will come" only happens in movies! Opening a business with a sign outside does not guarantee people will shop your business.  

You should have a annual marketing plan and budget for the entire year.  Marketing is not a once a year event.

Also, successful marketing requires professionals.  Don't leave have your collage age child do your social media marketing just because they are good at using social media to communicate with friends.

3. Long Hours: The fantasy of working whenever hours you want is exactly that, a fantasy!  As a business owner you will work more hours than you ever in your life.  

Being a business owner means you are never far from your business, even while on vacation if you are lucky enough to get a vacation.

4. No or Little Income The First Few Years: Most new businesses do not turn a profit for several year.

Take these considerations and be realistic when planning your new business.  There are many successful business owners in your area.  Talk to them and ask what helped make their business a success.

Presented by Sharp Realty 

400 Union Hill Drive, Suite 300  Birmingham, Al. 35209
205-879-1995
www.sharprealty.com

Leasing Commercial Retail Locations Nationwide.

Other topic:
4 Time Management Tips for Small Business Owners
6 Smart Tips for Leasing Commercial Real Estate.

5 Ways to Reduce Cost the First Few Years of Operating a Retail Business

Why Business Retailers should Embrace Social Media?

Just a few years ago the formula for success consisted of finding the right commercial retail location, suppliers and traditional advertising such as print and radio.

Social media has changed not only how consumers shop but how they find, connect and talk about your business. “The web has changed from something we do to how we live”, according to social media experts.  

There are four main points to consider in keeping up with social media in business.

First, business owners need to truly learn and know about their customers; what is their family and social circumstance, their level of community involvement and expectations as potential and continuing customers.

Secondly, it’s critical to learn what is being talked about online. What are customers saying about your business, products or services?

The third step is to stay connected! This can be done by being proactive in conversation by asking engaging questions designed to elicit responses and draw people into the conversation.

Last but not least, regularly reviewing your social media analytic to make sure you are on track.

Some final advice from experts: “Keep things on a human level not just business”.

 Finding the best location for your retail business is foremost.  Sharp Realty has over 20 years of experience and many locations throughout the United States. Contact us today to get started.

Blog by:

Sharp Realty
400 Union Hill Drive, Suite 300
Birmingham, Al. 35209
205-879-1995

www.sharprealty.com
Leasing Commercial Retail Locations Nationwide.

Other topic:
4 Time Management Tips for Small Business Owners

6 Smart Tips for Leasing Commercial Real Estate.

5 Ways to Reduce Cost the First Few Years of Operating a Retail Business 

 

6 Smart Tips for Leasing Commercial Real Estate.

Securing your first commercial real estate lease can be scary. Below are six point to consider before signing the lease whether as business owner or franchise owner.

• Evaluate your space needs. Do you plan to grow your business? Your lease term will likely be for many years, so plan accordingly.

• View a lot of properties. Make sure you're comfortable with the price of comparable spaces before making your final decision.
  
• Ask about how active the landlord is with advertising and using social media.
  With todays “social” world, most leasing management companies are using social media as a great form of connecting with the public to drive traffic to malls and shopping centers.
• Look for hidden expenses in the agreement. Charges above your fixed or base rent, like operating expenses, can surprise novices. They may not be in the term sheet, so ask specifically for this information.

• Feeling comfortable with the leasing manager is important.
  Because you are going to be working with this person or team for over a year you will want to be comfortable with the leasing manager.
• Don't review documents on your own. Have a lawyer review the lease.

       For more great tips follow us on Facebook or Twitter.

       Sharp Realty
       Phone: 205-879-1995

       400 Union Hill Drive, Suite 300 Birmingham, Al 35209

       www.SharpRealty.com

Sharp Realty is Now Social!

Sharp Realty is proud to announce we are now social and would like you to invite you to join us by liking, tweeting, connecting and following. Below are the links to our pages!

Like us on Facebook!

Sharp Realty is sharing photos and information about the different properties we manage as well as the events, happening, links and sales of the various businesses at those locations.

Join us for the FUN and let us know what is happening in your community!

Follow us on Twitter!

Millions of tweets go out daily. Make sure to follow our tweets at @Sharp_Realty for the latest happening with Sharp Realty!

Connect on LinkedIn

Our LinkedIn Page, Sharp Realty & Management, LLC is a great way to connect on LinkedIn or directly with Rhonda Lusco our general manager. We are active daily and have many connections. Let's connect today! 

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Sharp Realty

400 Union Hill Drive, Suite 300 Birmingham, Al 35209

205-879-1995

www.SharpRealty.com