In today’s society social media is
used by the general public and by businesses worldwide. They both use social
media to share events, photos, and stories of current or past events. The
average person checks his or her social media accounts up to fifty times a day
for updates. Additionally, when he or she post on social media for their
personal account, they may think it is done in the same manner as posting for a
business. While it is true, posting on social media for a business is similar
to posting on a personal account, but there are some differences.
For example, social media is filled
everyday with thousands of family photos, vacation videos, and current events
happening in the world from both types of accounts, personal and business.
Additionally, both types of social media accounts are free to set up and to
use. On the other hand, when a business or person posts on social media; a
photo, video, or content, the post is seen by the online audience of both types
of accounts. Furthermore, a business and a personal account are allowed to give
their thoughts, in the form of content, about how they are feeling, or an
option on some current topic happening in the world. On the whole, both types of accounts are very
similar.
On the contrary, the motive for why a
business posts on social media is different then why a person post online. For
the most part, when a business posts photos or videos on social media it is
with the purpose of building a bond with the public. Unlike a personal account, who’s motive for
posting it to share information, events, and photos with family and
friends. While it is true, the online
public can see posts for both types of accounts, a business will have to pay to
have their posts seen by all the online audience. To this end, a business
account is not free in the same way as a personal account on social media.
More specifically, the biggest
difference between a personal social media account and a business social media
account is in the content being posted. To illustrate, a business has the
business’s brand to consider when posting content, photos, or videos.
Similarly, a business is selling when posting emotional stories, photos, and
videos on social media. As a result, the main reason a business posts on social
media is to market, sell, and promote the business to the public. In contrast,
the average person posts on social media to share his or her life with others. As
a result, social media for business and personal use are similar, but they have
different motives.
Sharp Realty
400 Union Hill Drive, Suite 300 Birmingham,
Al 35209
205-879-1995
