Tuesday, February 4, 2014

3 Basics of Business Branding for Small Business Today

Time spent marketing your business can be very overwhelming.  By learning these few basic branding steps you will be able to save time and easily drive new customers to your business.

Consistency: Make sure your branding is consistent throughout all your print ads, commercials, social media campaigns, and online presence. Consistent brand recognition is key in marketing and top of mind awareness.  
Sharp Realty | Commercial Real Estate
Simplicity: Keep It Simple Stupid (KISS).  It's a funny saying but oh so true. Be persistent in finding and targeting your niche.  Keep the look and message simple.
Sincerity: It's not enough to have a Facebook page or a Twitter account; you must participate in the conversation by making regular posts and replying to direct messages from your customers.
Monitor your brand's reputation, and be ready to respond.  "Google Alerts" allow users to track select keywords and receive e-mail updates whenever they are mentioned on the Web.

By taking these few steps early and staying consistent you will become better at marketing your business.

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Sharp Realty, LLC | Commercial Real Estate 
400 Union Hill Drive, Suite 300 | Birmingham, Al. 35209
205-879-1995  |  www.sharprealty.com