As economic times become tougher many consumers are focusing more on only
necessary purchases.
How do you get them to continue buying your products or services that are
beyond essentials?
Creating an emotional bond between the consumer and the products or services
they use is a MUST for business owners. Apple's
iPhone is one of the best examples of a company doing this.
When a customer has an emotional connection with a business or product they are
more likely to keep coming back!
How can a business that does not have a large marketing budget still create
such an emotional bond?
Below are 4 things a businesses can do to establish and maintain a relationship
with their customers.
1. People connection – it seems like the
more mobile and social we are getting online the less social and customer
friendly we are being offline.
Remind your employees to connect with the
customers, ask personal questions like “Did you have a great weekend”? “How’s
your week going”?
There is nothing like good old fashioned customer service
when customers are buying in your store or online!
2. Add a personal thank you note of
appreciation for their continued business. A thank you goes a long way
especially when it is expressed in the written form. In this modern time we
seem to have forgotten the emotional attachment that can develop from the
written word.
3. Highlight
your business in a human light by presenting the owner and staff on a personal
level. Feature pictures and stories in
your store and online about the person or personal event.
Create a “Meet the
Staff” or Team Board. Design a board in the store that displays personal
pictures, hobbies and interest of your staff. As the customers read and see
pictures of your team members they become more connect on a personal level and
don’t see them just as a salesperson.
4. Create an experience when they come into your store.
Design an atmosphere appropriate to your business. Hand out unique paper and
pen to take notes, tea or water in a special cup, cookies, or a special goody
bag when they check out.
Consumers buy on emotion! You must develop that
emotional experience for them. Use your time wisely by creating an emotional
and human connection with consumers.
Blog content by: Sharp Realty.
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Sharp Realty
400 Union Hill Drive, Suite 300 Birmingham,
Al 35209
205-879-1995
